When you search for recipes on mobile in search, you will see the recipe cards. The ones that support the Google Home feature will say “Send To Google Home.” When you click it, it gives you a notice it has been sent and you can go forward with the recipe. The “Send To Google Home” button then changes to “Sent to Google Home.” Works with select partners.
Now you can get the latest updates, videos, photos and more right on the Knowledge Panels in Search directly from some of your favorite NHL, MLB and NBA teams. In those posts, you’ll see the highlights that the teams share.
A patent granted to Google this week tells us about social media influencer scores developed at Google that sound very much like the scores at Klout. It talks about identifying influencers and their network and using that for targeted advertising.
Search Ads on the App store is now available in the UK, Australia and New Zealand. The booking UI opens today, and ad serving begins on April 25. Developers running campaigns in the US will be able to clone their ads for the new markets.
Pichai didn’t provide an explicit answer about plans for monetizing maps, but his comments give a pretty good sense of what the company might have in mind:
I’m sure you have noticed changes in Google Maps with the last few months. If you open Google Maps, you’re travelling or out on a Friday evening, we start surfacing a lot more info about what you can do, places to eat and so on. So those are beginning to get good feedback from users and I think that gives us an opportunity to add value there overtime as well.
With the new Smart display campaigns targeting, bidding and the ads all run on autopilot powered by machine learning.
The system pulls advertiser-provided headlines, descriptions, logos and images to create responsive text, display and native ads. Bids are set, based on Target CPAs, for each auction as the system determines the likelihood of conversion.
Facebook today begins testing a different version of its Related Articles widget that normally appears when you return to the News Feed after opening a link. Now Facebook will also show Related Articles including third-party fact checkers before you read an article about a topic that many people are discussing.
Some publishers might not be excited about their more well-known competitors potentially hijacking their readers through Related Articles.
LinkedIn introduced Matched Audiences, “a set of targeting capabilities that give you the unique ability to combine LinkedIn’s powerful professional data with your own first-party data. Linkedin offers three new capabilities:
To help businesses continue to connect with customers where they are, FB is running a small test that enables people to use the Facebook app to collect and redeem rewards when they make a purchase at a participating store.
People could earn free discounts just for being Facebook users. Merchants could lure people to their stores, earning a higher margin than the Rewards they give while fostering repeat customers and word-of-mouth promotion.
Today’s tip is on how to arrange that massive list of keywords you have into logical groups. After keyword research, you would want to match similar keywords into small groups which we can target with a page on a website. Rather than grouping similar keywords manually you can use something like TopVisor (affiliate link) to organise them by TOP-10 clustering.
Once you have your keywords and the search volume. You can use the tool to organise your keywords. Just pick the
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