tl;dr Marketing #27: Job Listing Portal in SERP, changes to Hotel 🏨 Listings and more

Hi folks,Mega email roundup this week, we have a lot of news to cover from the last two weeks. Google
tl;dr Marketing - SEO Newsletter
tl;dr Marketing #27: Job Listing Portal in SERP, changes to Hotel 🏨 Listings and more
By Saijo George • Issue #27 • View online
Hi folks,
Mega email roundup this week, we have a lot of news to cover from the last two weeks. 

  • Google tackles fake news & problematic content with a new update.  
  • Google might add a native Ad-Blocking Feature in Chrome.  
  • Linkedin launches website retargeting and other features. 
  • and more

SEO
Send Recipe To Google Home
Google adds feedback Auto Complete and Snippet Results
PPC
Apple Search Ads Expands to New Markets
AdWords: Introducing Smart display campaigns
Social Media
New Test With Related Articles on Facebook
FB tests video covers
Instagram hits 700 Million users
Facebook Tests Rewards QR codes
Tips
Today’s tip is on how to arrange that massive list of keywords you have into logical groups. After keyword research, you would want to match similar keywords into small groups which we can target with a page on a website. Rather than grouping similar keywords manually you can use something like TopVisor (affiliate link) to organise them by TOP-10 clustering
Once you have your keywords and the search volume. You can use the tool to organise your keywords. Just pick the 
  1. Search engine / Location: pretty self-explanatory. 
  2. Clustering level: for smaller projects I choose a low number since I want to get few groups with more keywords in a group. 
  3. Clustering type: I usually go with Hard, this way all keywords within a group will be related to each other by having the same matching URLs.
Depending on the number of keywords the initial run might take some time. 
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If you have any feedback or suggestions please hit reply and let me know. See you all at the next one. 👋
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Saijo George

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