tl;dr Marketing #25: Google Mobile Sites Certification and Verified Customer Reviews

Hi folks,This week we have an official Google Mobile sites certification for web developers. Google's
tl;dr Marketing #25: Google Mobile Sites Certification and Verified Customer Reviews
Hi folks,
This week we have an official Google Mobile sites certification for web developers. Google’s Rich cards in the SERPs rolls out globally and they replace Trusted Stores Program with Verified Customer Reviews.  

SEO
Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience. Rich cards will work for two content categories: recipes and movies. Initially, it was limited to the US, but it should start to appear globally now. 
twitter.com  •  Share
Passing the Google Mobile Sites certification signals that you have a demonstrated ability to build and optimize high-quality sites, and allows you to promote yourself as a Google accredited mobile site developer.
To pass the exam, you’ll need to show proficiency across mobile site design, mobile UX best practice, mobile site speed optimization, and advanced web technologies. 
Get the study guide here. The certification will display on your Partners profile, helping you stand out to businesses looking for mobile site development, and can also be shared across social media. Take the exam here. The exam is open to all web developers globally in English and, once completed, the certification will remain valid for 12 months.
Google is testing a new layout for mobile SERP where the breadcrumb URL sits on top of the title and description. It’s also showing up for Adwords.
twitter.com  •  Share
If you search in Google for local businesses and get even more specific, such as ask for their reviews, phone number, address, hours of operation and so on, Google will now give you that information in the local box. Google did give you this information previously as a featured snippet form, not in the local box, but now it seems to be part of the local box.
Google Home Services Ads has undergone yet another redesign.  This time, they are highlighting the specific service areas that each individual business covers with a map shown right in the search results page.
Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly.  Baidu MIP, which stands for Mobile Instant Pages, is Baidu’s own version of Google’s AMP. The technologies of MIP are very similar to AMP. Baidu certainly is not going to abort its MIP project and replace it with Google’s AMP. But Baidu has confirmed that users can eventually open an AMP page from a Baidu SERP.
Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle area.
A new Google experiment updates the search results snippets to show tags related to the page. The unusual part of this is that the “tags” didn’t offer any additional functionality. Google would list “tags” relevant to the page content in the actual search results listing snippets. You were not able to filter by those tags, click on them or anything. It just listed “tags” in the snippets without showing you anything more.
PPC
“Customer Reviews” are verified to have been left by customers who have legitimately made a purchase from the business’s website. Therefore, this review type is reserved only for businesses with an online store. The service is completely free, all it requires is a Merchant Center account. A quick sign-up process will then allow you to have customers to opt-in to receiving an email survey after they complete a purchase.
Your seller rating shows up on Google Shopping, AdWords text ads, and your website if you choose. 
Pinterest Propel, a program created to support businesses and agencies new to advertising on Pinterest. Pinterest Propel is for businesses and agencies in the US and Canada who are ready to spend at least $100 a day.
Amazon has quietly launched the “Amazon Influencer Program,” similar to the Amazon Affiliate program, the new program will offer influencers commission on products sold. It is only open to influencers with a huge following. 
For creators and publishers that use Periscope to go live on Twitter every day, these pre-roll ads present a new way to monetize their video content. For marketers, they have a new source of brand-safe video advertising beyond what was previously available, including ads during live streaming programs from select premium publisher.
Social Media
Snapchat is revamping the way users search for Stories—the daily photos and videos that people and brands post to their accounts—as well as opening up a new advertising revenue stream.
The new search will roll out for users in some parts of the US today. Snapchat didn’t comment on when it would be more widely available.
qz.com  •  Share
Facebook announced that Live 360 and spatial audio are now available globally to all profiles and pages.
It was avilable for a select few users in the beta stage and it’s rolling out to more users now. 
Facebook now allows more pages to share branded content. Prior this latest change, only verified pages and profiles could share branded content on Facebook. Now any page can apply to gain access to the branded content tool and begin sharing paid posts once they’re approved. This feature is currently only available on iOS and the web, but will be rolling out to Android “in the coming weeks.”
Tips
With Supple’s Google Review Link Generator tool, you can generate a direct link to your Google Business listing. There are two options one will allow you to show the review box pre-filled with 5 star★ and option two lets you show the list of reviews.
You can grab this link and send it to your customers via email or set up a link like https://supple.com.au/review on your domain which redirects to the generated link. Now you have an easy to remember link that you can tell customers to go to. 
Did you enjoy this issue?
tl;dr Marketing - SEO News Roundup
Don't have the time to keep on top of all the changes influencing digital marketing? Get a weekly 📧 with links to stories that impact SEO, PPC & Social Media.

Curated by Saijo George.
Carefully curated by tl;dr Marketing - SEO News Roundup with Revue. If you were forwarded this newsletter and you like it, you can subscribe here. If you don't want these updates anymore, please unsubscribe here.
Saijo George, PO Box 347, Mernda, Victoria - 3754, Australia.