tl;dr Marketing #24: Page Speed will be a Ranking Factor with Mobile First Index

Hi folks,This week we have confirmation from Google that page speed will be a ranking factor when mob
tl;dr Marketing - SEO Newsletter
tl;dr Marketing #24: Page Speed will be a Ranking Factor with Mobile First Index
By Saijo George • Issue #24 • View online
Hi folks,
This week we have confirmation from Google that page speed will be a ranking factor when mobile first index rolls out. They also released a new Rich snippet in the SERP, this time for Podcasts. 

SEO
Critics Review in Map Packs?
PPC
Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads
Social Media
Facebook Expands Ability to Broadcast Live from Desktops and Laptops to All Users
Optimize your FB Ads with Split Testing
Facebook Rolls Out New Product-Focused Ad Format and Ad Metrics
Tips
Today’s tip is on how to get concepts and ideas when you want to write content about a topic. We will use AlchemyLanguage, it is a collection of APIs that offer text analysis through natural language processing. This will help you analyse paragraphs of text (or content from a URL) and break it down into concepts, entities, keywords, sentiment, and more. 
Once you have a topic in mind grab the top 5 results from Google, the Wikipedia page about the topic, etc and feed it through this web app. Now you get to see the various concepts and keywords for all those top ranking pages. Now create your content around that and you have content that is very relevant to the topic you want to rank for. 
Want more tools like these? Try the Analyzer section in Content on my list of marketing tools page. 
Are you looking for images and videos you can use for FREE in you marketing campaigns or websites? Check out AllTheFreeStock.
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Saijo George

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