tl;dr Marketing #23: Updates to Google's Quality Rate Guidelines, Exact Match in Adwords gets fuzzier

Hi folks,This week we have an update to Google's Quality Rate Guidelines, they are going after fake n
tl;dr Marketing - SEO Newsletter
tl;dr Marketing #23: Updates to Google's Quality Rate Guidelines, Exact Match in Adwords gets fuzzier
By Saijo George • Issue #23 • View online
Hi folks,
This week we have an update to Google’s Quality Rate Guidelines, they are going after fake news sites, hate sites and sites with dubious science claims. 
Google Exact Match in AdWords is no longer just about plurals or abbreviations, they will start to ignore word order & function words!!

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Tips
Are you looking for an easy way to merge a few keywords to build up your list of keywords?  Well, MergeWords is what you are looking for. You no longer have to rely on copy/paste to come up with keyword combinations. 
All you have to do is add your chosen keywords, add in some modifiers, hit merge and you are presented with all the combination of the keywords. Now you can put it through the keyword audit process and cherry-pick the good ones. 
If you are looking for more keyword tools, try these.

Are you looking for SEO tools to improve your workflow? Why not have a look through the list of marketing tools I maintain. If your favourite tool is missing from there, hit reply and let me know. 
If you did enjoy this, please do consider sharing it: Facebook | Twitter | Google+ | Pinterest | Pocket | Reddit | LinkedIn | Email.
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Saijo George

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