tl;dr Marketing #20: New Ghost Labels on Adwords and FB ranks your ❤️️'s above your 👍's

Hi folks A lot of news to cover this week, before we jump into it here are a few announcement. Big th
tl;dr Marketing #20: New Ghost Labels on Adwords and FB ranks your ❤️️'s above your 👍's
Hi folks 
A lot of news to cover this week, before we jump into it here are a few announcement. 
Big thanks for filling out the form last week, it looks like all of you who responded wanted the images and commentary, so I will stick to this format.  
Some of you all might know that I maintain an online list of SEO tools, I would appreciate it if you can let me know if I have missed out on some amazing tools. 

Organic - SEO
Google has started showing travel guide, hotel listing & upcoming events in the location Knowledge Graph. At the moment it links to organic listings but I can imagine a future where they will be showing sponsored listings. 
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Mike Blumenthal recently noticed that Google is testing a new format for the local finder results in the map results with swipe-able cards. 
Joy Hawkins discovered Google has recently updated the Google My Business guidelines to state that virtual offices are not considered service-area businesses unless that office is staffed during business hours.
Starting this week, we’ll begin rolling out the Google Assistant to smartphones running Android 7.0 Nougat and Android 6.0 Marshmallow. I can see more and more users going over to using conversational interfaces (text, voice, etc ) for search.  
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The NHS says that queries for “GP in [location]” on Bing UK will now surface a list of local options with information on specific locations, open times and user reviews – all data that has been pulled from the NHS
On April 1, 2017, Google will discontinue sales of the Google Site Search. All new purchases and renewals must take place before this date. The product will be completely shut down by April 1, 2018. You can use services like DuckDuckGo, to replace it.
On January 13, 2017, fourteen locksmiths across the USA filed a lawsuit against Google, Yahoo, and Bing for flooding their search results with fake listings and doing nothing about it.
The claim continues to say that the presence of these fake listings cause the legitimate companies to be forced into paying for ads just so customers can see them.
It will be interesting to see how this plays out. Are Google Home Service Ads their way of combating this? 
So if you remove the http://www.domain.com/page.html using the Google removal tool in Google Search Console, it will also remove the https://www.domain.com/page.html, http://domain.com/page.html and the http://www.domain.com/page.html versions of that page.
Paid - PPC
The new label for search text ads is now rolling out globally.
Facebook announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share. 
After at least 4 minutes of broadcasting to at least 300 concurrent viewers, they’ll see a “You can take an ad break” money sign alert alongside real-time comments on their video. Tapping that initiates an ad break up to 20 seconds, and creators can take more ad breaks every 5 minutes.
Social Media
Reactions will affect post ranking slightly more than Likes. The company says it’s found that reactions are “an even stronger signal” that you want to see a post than a Like.
All reactions are still weighed equally to one another. That includes temporary reactions, as seen on Mother’s Day.
‘Love’ is by far the most popular reaction, consisting of “more than half” of them. 
Instagram is making a major change to its platform: you can now share multiple images in a single post.
Twitter is launching a new customer service feature for businesses using its service, which will allow agents to respond to direct messages using custom profiles. That is, their names and profile pictures will display when they are engaged in conversations with customers, instead of the company’s Twitter photo and name.
You can apply for access here, they are trialing it with T-Mobile.
In 2015 they had 500+ million hours per day, and 300 million in late 2014. If you were to sit and watch a billion hours of YouTube, it would take you over 100,000 years.
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