tl;dr Marketing #19 - GIFs and emojis in SERP | Multiple ad extensions in one ad

Lots of new changes in the SERP (search engine result pages) this week: GIFs, emojis, Top Entity Caro
tl;dr Marketing #19 - GIFs and emojis in SERP | Multiple ad extensions in one ad
Lots of new changes in the SERP (search engine result pages) this week: GIFs, emojis, Top Entity Carousels, Home Service Ads and more appears in the SERP. 
Does traffic to your site influence your Ranking? 
I am considering a new format with only links, please take a moment to let me know what you all think

SEO
Google is now showing animated GIFs within the Google Post brand carousels.
One brand taking advantage of this is the NHL as well as many of the NHL teams. It auto plays on both mobile and desktop devices.
UPDATE: It no longer auto plays. They are now shown with a label saying GIF. When you click on it, you can see the animation. 
It would appear if you get a huge surge in ( non-organic - social, referral, etc ) traffic you will also see a boost in organic traffic. I have recently seen the same thing happen on one of my sites and it’s not just us
Have you seen something similar? Let me know. (just hit reply to this email)
Many searches have been triggering new brand / entity carousels in the search results recently.  They are similar to the types of carousels you see for things like “2016 movies”, but they are for “best” or “top” searches, such as best text editors.
 It doesn’t seem to be tied to either the organic (or paid) search results, nor is it related to any similar lists on Wikipedia. Norr does it seem to be pulled from the results. What they do have in common, however, is they all appear to have knowledge panels for the individual product or company brand.
It looks like we might be seeing schema support for Jobs, Carousels, Live Coverage and more. The early access partner only features page has added some new sections for jobs, carousels and more. ( no content in them yet )  
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Last month they removed four sections, resulting in subscription growth driven directly from content. As a continuation of this, the Journal has broadened its test by removing content available through Google’s First Click Free.
In June 2015, Google removed emojis from showing up in the results after promising to disable them over webmaster abuse. But according to a recent comment from Google spokesperson they are bringing back emojis in the search results when the query thinks it is relevant.
If you’re looking for trivia about animals, plants, fruits, or vegetables, you can now just type ‘fun facts’ after the thing you’re interested in and Google will offer a summary from the web.
Gary Illyes casually mentioned that it will take “a few more months” before it is ready to launch. They have previously mentioned that they will put out a detailed blog post before launch and Webmaster will be notified of potential issues via SC before launch. 
Home Services Ads puts trustworthy local house cleaners, locksmiths, plumbers, and other professionals in front of people who are looking to find and book quickly. Currently available in select cities in San Diego, Sacramento, Stockton, and the San Francisco Bay area. Businesses in the US are starting to see their impact in search.
See how it looks like in SERP, you will notice there is a Green Check with “Google Guaranteed”. You can find out more about this from here
Google and Bing have agreed a code of conduct that means pirate sites, that can put users’ security at risk, are demoted in search results
The code, the first of its kind in the UK, will accelerate the demotion of illegal sites following notices from rights holders. The changes are expected to be rolled out by the (northern) summer. Not sure if it’s limited to UK. 
According to Moz’s SERP tracking data set (10k queries). They expect it to hit 50% in 3 months. 
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Russia’s largest search engine generated $364.7 million for the last quarter of 2016 and averaged 55.4% share of the country’s search market.
Google is switching Frace and Germany to the standard image layout design and behaviour as seen in other locations.  This was the same redesign rolled out ion 2013 (which is what we have been seeing in Australia). 
When that design rolled out webmasters in those countries saw a drop in image traffic and now webmasters in France and Germany are seeing the same drop. 
Google has confirmed that they have temporarily disabled the ‘not mobile-friendly’ label in the mobile search results due to a bug. John Mueller of Google said that Google has turned “the label off for now” but it “should be ok soon.”
PPC
Google is testing a version of an ad that combines multiple ad extension types into one swipeable card carousel. Only in US for now.
Social Media
Facebook rolled out four major updates: 
  • video will autoplay with sound that fades in and out as you scroll.
  • you can now minimize Facebook videos to a “picture-in-picture view” as you scroll through your news feed.
  • larger format for watching vertical videos on mobile. 
  • new Facebook video app for TV.
Twitter’s recently launched “Explore” section will now feature live videos sourced from Periscope within its “Top Trends,”. The move will further integrate Twitter’s standalone live streaming app into its main platform.
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Business Pages will now be able to post job openings to the News Feed through the status update composer, and host them on a Jobs tab on their Page. When users see these, they can hit an “Apply Now” button to instantly send an application through Facebook Messenger. Facebook will pre-fill the user’s name and profile picture to speed up the process. These features are now becoming available to all U.S. and Canada business Pages.
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