tl;dr Marketing 17 - Google Post Expands to Local Knowledge Panel

I am trying out a new way to curate this content, so the look and feel of future emails will be a bit
tl;dr Marketing 17 - Google Post Expands to Local Knowledge Panel
I am trying out a new way to curate this content, so the look and feel of future emails will be a bit different. Let me know what you like or dislike about it. You can reach me via Twitter: @Saijo_George or just reply to this email. 

SEO
For some queries like baby clothes, Google is testing search filters above the search results. Clicking on it will change the results to display the filtered reult. 
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It would appear businesses owners will have access to add a CTA card under their local KC from GMB. It was confirmed to be an extension to Google Post.
Google’s solution to 3 different URLs is a simple link button that displays the original URL. 
Google Structured Data Testing tool allow you to view preview of your rich snippet.
GSC recorded only 2 impressions out of 84, and absolutely 0 clicks.  Standard rank tracking methods performed far better at predicting the actual number of clicks than the rank as presented in Google Search Console. 
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Bing is testing a new business card carousel style for some of their local results. The information might be pulled from services like ZocDoc.
There are rumors of a Google update that went live recently that impacts PBN. Could it be the after effects of Penguin? 
The court said that any requests for content removal from search results needed to be assessed individually and that the public interest in the information had to be weighed against the potential harm to the individual.
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Optimize is an easy-to-use A/B testing and personalization tool that lets you use your existing Google Analytics data to make improvements to your website. 
You have probably seen sports score results in SERPs when you search for a team while a game is happening. Google has now added a new feature of a link to “Watch Live.” These are live in the search results, but only displays while the game is on and takes you to the sport’s official site when you can purchase the pass to view the game online.
PPC
Google is testing a new variation of their call only ads, ads which are meant for searchers to simply phone the business rather than click through to the site. 
  • 615 million devices now use adblock
  • 11% of the global internet population is blocking ads on the web
  • Adblock usage grew 30% globally in 2016
Google is testing out the card style format on their Product Listing Ads on desktops. Google is testing the card style PLAs at both the position at the top of the search results and the ones that appear in the right hand sidebar.
Social Media
YouTube today is turning on live video recording directly from its mobile app for creators who have at least 10,000 subscribers. And on top of this it’s taking Super Chat — a service where viewers can pay to bump up their comments in the stream — out of beta.
Snapchat added a feature to its mobile app for people to turn links into “Snapcodes” that can be used to open web pages within Snapchat’s in-app browser. For now, the feature is only available to iPhone users.
Pinterest is adding another piece to its arsenal of advertising services, opening up search advertising to its partners.
Amazon is preparing to expand its platform and better position itself for the increasing prevalence of voice search.
According to a new report, more than half of all internet traffic now comes from bots — software applications designed to do everything from posting Pro-Trump messages on Twitter to crawling the web to deliver better search results.
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Curated by Saijo George.
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Saijo George, PO Box 347, Mernda, Victoria - 3754, Australia.