Saijo George

Curated by Saijo George

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tuesday14 Sep 2021

Why You Should Never Tag An Internal Link With UTM Tags

A look at why adding UTM tags to internal links s a very bad idea. Some of the reasons include

  • It triggers artificial session multiplication
  • Conversions are incorrectly attributed
  • The bounce rate will artificially go up
  • The average session time will be artificially low

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