Vice Media Group Now Produces More Stories Than Text Or Video
https://digiday.comVice’s titles now produce more story-style content every month than they do traditional text- or horizontal video-based content, and the success of Stories Studio has Vice thinking through ways it can use it across other parts of the organization, even in its branded content business.
In the first quarter of this year, the revenue Vice generated from stories content nearly doubled year over year.
While Vice’s staffers have been using the Stories Studio to create original content, they have also gotten comfortable using it to repurpose or reformat versions of content that began in a traditional format.
