Saijo George

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friday21 May 2021

Vice Media Group Now Produces More Stories Than Text Or Video

https://digiday.com

Vice’s titles now produce more story-style content every month than they do traditional text- or horizontal video-based content, and the success of Stories Studio has Vice thinking through ways it can use it across other parts of the organization, even in its branded content business.

In the first quarter of this year, the revenue Vice generated from stories content nearly doubled year over year.

While Vice’s staffers have been using the Stories Studio to create original content, they have also gotten comfortable using it to repurpose or reformat versions of content that began in a traditional format.

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We all have access to all the music in the world, as well as easy software and tools to create playlists, in any way we want.

Yet, if you’ve been to a party where someone tries to be the DJ using their phone, you’ve probably appreciated the need for a good DJ who can can select the right playlist for the right crowd, and knows exactly what the party needs, and when it needs it.

Saijo is The DJ when it comes to digital marketing news.