Saijo George

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tuesday10 May 2022

U.S. podcasts will rake in $2 billion this year, and $4 billion by 2024

A new study from the IAB and PricewaterhouseCoopers (PWC) predicts U.S.-bsaed ad sales on podcasts will “exceed” $2 billion by the end of 2022, will hit $3 billion next year, and will cross $4 billion by 2024. If the report’s prediction is correct, that means podcast revenue will grow at least 47% from the $1.4 billion they generated in 2021.

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