Saijo George

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tuesday13 Oct 2020

Twilio is Acquiring Segment

https://www.twilio.com

Twilio the cloud communication platform has acquired Segment which it hopes will help them add intelligence to Twilio’s digital engagement channels that currently power 1 trillion interactions per year. As the leading CDP, Segment enables developers to unify customer data from every customer touchpoint, and empowers marketing, sales and customer service leaders with the insights they need to design and build relevant, data-driven customer engagement. A combined Twilio and Segment means Twilio can help any business and any developer make their customer engagement across every channel more personalized, timely and impactful.

The deal is expected to go through some time in the fourth quarter of 2020, ie very soon.

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