Tripadvisor Launches New Listings, Reputation and Data Products

COVID-19 has taken a disproportionately large toll on Tripadvisor’s two primary customer audiences, hotels and restaurants, which have seen double-digit revenue declines compared with 2019. The company has been trying to help these groups with a number of new products and services that meet perceived needs and generate new subscription revenue.

Some of the new features include

• Listings and menu syndication: Restaurants confirm their business listings and upload their menu details. That information is then distributed across a network of more than 100 sites, including Google, Yelp, OpenTable, Foursquare, Facebook, Tripadvisor itself and numerous other sites and restaurant apps. The product features an analytics dashboard that offers data on menu views and customer status (new vs. returning), among other insights.
• Spotlight: a competitive intelligence and demand-prediction tool.
• Reputation Pro: a reputation management and review solicitation service – that tracks reviews on Tripadvisor, Google and Facebook (but not Yelp). It notifies hotel marketers of new reviews and allows them to respond directly from the dashboard. This service can also solicit reviews on behalf of a hotel via email, mobile apps and text messaging.