The IAB Predicts U.S. Podcast Revenue Will Hit $2 Billion In 2023

The Interactive Advertising Bureau (IAB) expects podcast revenue in the United States to exceed $1 billion in 2021 and reach $2 billion by 2023.

The IAB believes this growth is not a temporary trend.

“Podcasting will grow in the next two years by leaps and bounds,” IAB Media Center vice president Eric John said at the Upfront, per Deadline. “Advertisers are benefiting from new technologies developed to serve these marketplaces, to make podcast advertising more dynamic and measurable than ever before.”