Survey Shows 62% of People Say Customer Photos Influence Purchase Decisions
https://www.searchenginejournal.comAn eMarketer reports suggests that 62% of consumers (from Australia, Canada, France, Germany, the UK, and the US ) say they’re more likely to buy a product if they can see customer photos and videos first.
The influence of user-generated content is most prevalent on Facebook and least on Twitter. The survey found 26.4% of respondents said Facebook was a popular destination for them to make purchases based on customer photos.