Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands
https://www.socialmediatoday.comPeople’s shopping habits have shifted significantly since the start of the pandemic, leaving many brands scrambling to determine the best ways to grab consumers’ attention, and turn browsers into buyers on their eCommerce sites.
A survey of more than 2,000 consumers from Stackla found that 83% of people believe retailers need to provide more authentic shopping experiences, and 70% say it’s important for brands to provide them with personalized experiences.
The majority of respondents indicated that user-generated content (UGC) resonates as most authentic, with nearly 80% saying UGC highly impacts their purchasing decisions, making it 8.7x more impactful than influencer content, and 6.6x more influential than branded content in consumers’ eyes.
