Spotify Tests Shareable Quote Cards for Podcasts
https://www.theverge.comOne of Spotify’s original podcast, The Michelle Obama Podcast, premieres today and with it comes the test of a new product feature: shareable quote cards. People in the test will be able to press play on the podcast, and colorful cards with quotes available to share will appear automatically. They can then tap the quote they want to share and select from the sharing options, which cover the main social networks, like Instagram, Snapchat, Facebook, and Twitter.
It’s focusing solely on words, not the audio. It also preselects quotes, so listeners can’t share specific segments that resonate with them. Still, a static image with a link back to the show might be enough to drive listeners to check it out.
