Spotify Debuts New Tools for Creators to Make Interactive Podcasts and Announces a Subscription Service

Spotify on Monday announced a slew of new tools to help podcast creators on its platform develop more interactive shows.

1. The company is partnering with WordPress to turn written content directly into podcasts via its podcast creator platform Anchor.
2. In the coming months, Anchor will enable more creators to add videos to their podcasts. This functionality is currently available to music artists.
3. Spotify is also launching interactivity tools like polls and Q&A features for podcasters using Anchor.

The company also announced that it will be launching a new “hi-fi” (high fidelity) subscription option later this year for users who want to experience the highest-quality audio available, especially for music.