Spotify acquires podcast tech company Whooshkaa which turns radio broadcasts into on-demand audio

Spotify is continuing its investments in podcasts with today’s news that it has acquired another podcast technology company, Whooshkaa, an Australia-based all-in-one platform for hosting, managing, distributing, promoting, monetizing and measuring podcasts.

With Whooshkaa, Spotify is gaining a new tool: specialized technology that allows radio broadcasters to easily turn their existing audio content into on-demand podcast programming.