Shopify launches Shop to Connect Consumers With Shopify Stores

Shopify launches a new mobile shopping app called Shop, designed to help consumers find products and connect with local businesses. The app encourages shoppers to review a feed of recommended products and learn about local brands. This is an expansion of Shopify’s existing Arrive app, which was originally designed to help customers track packages, which is apparently used by more than 16 million shoppers, so getting featured on the Shop can drive significant eyeballs to your products.

Shop provides customized product recommendations to each shopper, these recommendations all come from brands that you’ve already shown an interested in, either by purchasing a product from their Shopify store or by following their profiles in the app. Right now there are no ads on the platform.

With stay-at-home measures and the reliance on e-commerce on the rise it’s handy that the app includes filters that help users find local merchants, while also providing information about shopping, pick-up and delivery options, and return policies.