Server-side Tagging Public Beta now in Google Tag Manager

Google Tag Manager has now released Server-side tagging into public beta. Server-side tagging means running a Google Tag Manager container in a server-side environment (Google Cloud Platform only for now). Like with anything there are benefits and concerns. One of the biggest feature/concern (depends on how you look at it) would be the ability to circumventing content blockers.

The article goes into more details on how to implement it.