See How TikTok Is Uniquely Suited To Turn Normal People Into Product Evangelizers
https://www.vox.comThere’s now so much stuff that’s gone viral on TikTok that people have opened stores dedicated to it: A 15-year-old student opened a store in his local mall called “Viral Trends NY,” which carries omnipresent TikTok doodads like Martinelli’s apple juice and Squishmallows stuffed animals. “Everything in this store fis super high demand and you really can’t find it anywhere else except on eBay fully marked up,” he told a local news broadcast; a similar shop also exists in Indiana. Downtown Manhattan has its own “TikTok Block,” where two big TikTokers have opened shops with curated vintage clothing. There is now so much stuff that’s gone viral on TikTok that the factories producing those products have gotten on TikTok and now have a hand in making them go viral in the first place.