Saijo George

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tuesday1 Sep 2020

Research Into How COVID-19 Has Changed Your Users

https://www.nngroup.com

The spread of the new coronavirus is dramatically changing people’s lives across the globe and this changes how they use your product. There are few — if any — industries that haven’t been impacted in some way. Your users’ preferences and behaviours have likely shifted and may be very different now than they were in 2019.

Exactly how people’s daily lives and routines have changed depends on the individual, their job role, living situation, and location, but consider some of the common shifts in the table below.

This is the Case Study on Despegar, an Online Travel Agency in Latin America. They also talk about some of the things you need to consider when you are assessing COVID-19’s impact on your users:

  • Behavioural shifts
  • Psychological shifts
  • Changes in user groups
  • Regional effects
  • Temporal effects
General


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