Oracle to Shutter Third-Party Data Services in Europe

Oracle will stop offering third-party data targeting services across Europe beginning next week, as the software giant continues its first-party data strategy and faces a multibillion-dollar class-action lawsuit alleging General Data Protection Regulation violations.

Oracle Data Cloud representatives began contacting partners this week informing them its data marketplace will no longer offer third-party audience segments in the EU, Switzerland and U.K. starting on Sept. 15.