Microsoft Share’s the Do’s & Don’ts of the Current Digital Landscape
https://about.ads.microsoft.comMicrosoft has put up a blog post in which they share 10 ways to rebuild your business’ digital foundation, nothing groundbreaking in here but it’s a good reminder of where to focus your attention in the post COVID world.
- Set up or improve your business listings where reviews are found.
- Have a healthy Google & Bing Business Listing.
- Build a website that represents your business.
- This will be the anchor point for most of your marketing. IT MUST DO ITS JOB.
- Set up your tracking strategy.
- You cannot manage what you cannot track.
- Set up or improve your social profiles.
- Businesses had customers, now they have viewers (YouTube, Facebook, Instagram etc.).
- Only genuine photos, videos, posts will work.
- Take digital marketing seriously.
- Paid search is NOT negotiable and is more important than ever as people are using search to find products and services at increasing levels.
- Use a specialist agency for their expertise.
- Be where your clients are, e.g. Bing ads has just reached 9 million monthly users.
- Improve your sales & service abilities.
- Price match and negotiate.
- Cross sell: most customers do not know you offer other services.
- NEVER miss a phone call.
- Take the time to quote!
- Provide multiple payment options.
- BE RESPONSIVE.
- Dust the cobwebs off your existing clients and re-engage.
- Simply reminding past clients you’re still here can re-engage your clients. A simple SMS or email blast can start the process.
- Take control of your content, because the buyer says so…
- 70% of buyers view 4 or more pieces of content when making a considered purchase.
- Allocate time to educate your customers.
- Create videos and talk about your services.
- Publish on your YouTube & Social channels.
- Be viewed as the authority in your space.
- Build trust.
- Engage your existing clients.
- Create a business culture of gaining positive reviews.
- Be proactive, NOT reactive.
