Saijo George

Curated by Saijo George

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thursday28 Apr 2022

Meta Publishes New Guide on Landing Page Best Practices

Meta’s Consumer Growth Consulting team partnering with Branding Brand to analyze 500 landing page experiences to glean key insight into what works, what doesn’t, and what makes people more inclined to continue along the purchase funnel.

The 33-page guide includes a range of valuable insights and notes, including key pain points and how to fix them. Meta notes that the three key elements that landing pages need to deliver on are ’Speed’, ‘Answers to common questions’ and ‘Mobile-friendly interfaces’, with a range of insights and tips on how to address each within your approach.


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