Saijo George

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friday17 Jun 2022

Lawsuit Claims Amazon Using Alexa To Target Ads At Customers

https://www.axios.com

A new lawsuit alleges the popular speaking assistant included in the Seattle-based tech giant’s Echo and other smart speakers is collecting voice data from unwitting customers that Amazon then uses to target ads at them.

It claims that while Amazon has long denied using Alexa as a proxy for targeted advertising, the company essentially acknowledged it does so in response to a press inquiry about a recent academic research paper that came to the same conclusion.

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