Hulu Launches Self-Serve Ad Platform for Small Businesses
https://www.cnbc.comHulu is launching a “self-service” tool to make it easier for small and medium-sized businesses to buy ads on its service.
The new tool lets advertisers buy with a minimum campaign spend of $500 and will enable advertisers to buy without the help of a sales team, but will have access to support. That’s far cheaper than typical ad buys on Hulu, and opens the platform up to a broader range of sponsors. The company said advertisers and ads will be vetted through a series of automated and human-review processes.
