How a Tiny Peanut Butter Company Grew to $500k per Month in Sales

Nerdy Nuts — the D2C peanut butter company had gone viral on TikTok. In the span of a few days, the couple had watched their sales multiply by 20x.

It’s a case study in marketing, which touches on:

• The underutilized value of TikTok as an influencer tool
• The psychological power of scarcity
• The “Holy Grail” of a product feedback loop