Saijo George

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thursday18 Nov 2021

Google Partnered With WWF And Fashion Brands To Launch A Tool That Helps The Fashion Industry To Make Responsible Sourcing Decisions

https://blog.google

Google has just announced Global Fibre Impact Explorer (GFIE), a tool that assesses the environmental risk of different fibers across regions as it relates to environmental factors such as air pollution, biodiversity, climate and greenhouse gasses, forestry and water use.

With this tool, brands will easily be able to identify environmental risks across more than 20 fiber types โ€” including natural, cellulosic and synthetics materials.The tool will also provide brands with recommendations for targeted and regionally specific risk reduction activities including opportunities to work with farmers, producers and communities, such as investing in regenerative agriculture practices.

If youโ€™re a part of a fashion brand or industry group and want access to this tool, please register your interest atย globalfibreimpact.com.

 

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