Google Keen is an automated machine-learning version of Pinterest

A new project called Keen is launching today from Google’s in-house incubator for new ideas, Area 120, to help users track their interests. The app is like a modern rethinking of the Google Alerts service, which allows users to monitor the web for specific content. Except instead of sending emails about new Google  Search results, Keen leverages a combination of machine learning techniques and human collaboration to help users curate content around a topic.

For every collection, the service uses Google Search and machine learning to help discover more content related to the given interest. The more you add to a keen and organize it, the better these recommendations become.

It’s available both on the web and on Android.

As any SEO would, I searched if they will index these keen/collection and it looks like they will but it’s not very optimised for search right now, no doubt it will change over time.

Hold my beer while I set up my keens around “SEO”, once they start ranking well in search expect it to be spammed to the max as well like any other UGC site out there.