Google Is Introducing a New App Review Process Across AdMob and Ad Manager

Google is introducing a new app review process across AdMob and Ad Manager. The process will help enhance the mobile app inventory quality for developers who choose to monetize with either platform.

App review is a new process that evaluates a mobile app’s inventory quality before allowing unrestricted ad serving. In going through the process, publishers will get a unified view of all their apps’ approval status with actionable feedback. The feedback will help them resolve issues upfront and lessen the likelihood of future policy violations. App reviews will be rolled out gradually in 2021 with two features: app readiness and app claiming.