Google Discuss the Role of Content in SEO
https://www.youtube.comIn this episode of SEO Mythbusting , Martin Splitt (Developer Advocate, Google) and Lily Ray (SEO Director, Path Interactive) discuss if more content is always a good thing for SEO or not.
- Updating the same type of content each year vs creating new one (00:00)
- Introduction to the episode (1:07)
- How much content should I have and to what extent does this help my performance? (1:52)
- Does having a blog / producing new content help my performance on Google? (03:02)
- Updating older pieces of content (04:00)
- Is there any way that Google tells us if there’s ‘too much content’ or maybe that content is underperforming? (04:40)
- Underperforming content and the overall trustworthiness or authority (05:36)
- Grouping and consolidation of one’s content (06:19)
- Is word count a ranking factor? (08:07)
- Specific keywords and word count (8:39)
- Auto-generated content & canonicalization (9:32)
- How does Google determine duplicate content? (11:35)
