Google Commissioned Study Finds Newspaper Revenue Took A Hit From Loss Of Newspaper Classifieds To Specialist Online Players
https://blog.googleNew research released today looks at the facts which disprove that theory. The analysis from economists at Accenture, commissioned by Google, looks at the revenues of newspapers in Western Europe over nearly two decades to reveal exactly what broke the old business model for newspapers. According to the study, almost half of the overall decline of newspaper revenue has come not from Search or social advertising, but from the loss of newspaper classifieds to specialist online players.
