Saijo George

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tuesday16 Nov 2021

Google Analytics Is Pushing More Default Channel Groupings like Organic Shopping, Paid Shopping, Mobile Push Notifications, etc

https://support.google.com

Google is making the following changes to improve the quality of default channel groupings:

  • New channels: Tjhey  added the following additional channel groupings. Detailed definitions for these new channel groupings have been added here:
    • Organic Shopping
    • Paid Shopping
    • Organic Video
    • Paid Video
    • Paid Other
    • Audio
    • SMS
    • Mobile Push Notifications
  • YouTube is Video, not Social: Previously if Google Ads auto-tagging was enabled, traffic acquired by paid ads on Youtube was in Channel “Video”, and traffic acquired with source=”youtube”, utms, and no gclid was in Channel “Organic Social” or “Paid Social”. After this update, source = ”Youtube” is either Channel “Organic Video” or “Paid Video”. Channel “Paid Video” occurs if a gclid or utm_medium indicates paid.
  • Channels are more accurate and more often classified:
    • All rules are case insensitive.
    • Paid mediums now additionally include CPA and CPV. Google Analytics 4 recognizes all mediums that match regex ^(.*cp.*|ppc|paid.*)$ as Paid. Based on the source, GA4 will categorize traffic with a paid medium as either Paid Search, Paid Social, Paid Shopping, Paid Video or Paid Other.
    • Display mediums now additionally include expandable and interstitial.
    • Tagging utm_medium=organic on a social site is now classified to channel “Organic Social” and no longer classified as “Organic Search”.
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