Google Analytics 4 Renames Analysis to Explorations

Google is renaming Analysis in Google Analytics to “Explorations” and you should start to see the renamed workspace appear in your properties in the next few weeks. Functionality from the former Analysis has not changed, everything you were able to do previously is still available in the Explorations Workspace.

In addition to renaming the Analysis module, they have renamed what was previously known as the “Exploration” technique to “Free Form” technique, and have updated the product UI and documentation accordingly.