Google Analytics 4 Now Integrates with Search Ads 360 and supports subproperties and roll-up properties

Users can now establish links between Google Analytics 4 properties and Search Ads 360 advertisers. Linking to Search Ads 360 supports the following features:

• Users will gain access to dedicated Search Ads 360 reporting and will see attributed Search Ads 360 traffic appear in their Google Analytics 4 cross-channel reporting
• Google Analytics 4 conversions will be exported to Search Ads 360 and will be available in Search Ads 360 reporting

Additionally, users accessing the integration through the New Search Ads 360 Experience will gain access to the following:

• Google Analytics 4 website and app-engagement metrics will be exported to Search Ads 360 and available in Search Ads 360 reporting

Learn more about the Google Analytics 4 integration with Search Ads 360.

Clients will now be able to govern, split up, and control access to filtered data with GA4 subproperties. This will support regional, product-line, and many other use cases for 360 clients who have strict data-governance requirements. In addition, clients will also be able to roll up and unify multiple source properties for cross-brand use cases.  Learn more about subproperties and roll-up properties.