Google AdSense Matched Content Being Shut Down On 1 March 2022

AdSense Matched Content allowed you to embed a widget on your pages that looks at the content relevancy of your web page and then shows relevant articles or pages from your web site in the widget box. Matched content recommendations are based on topic similarity and are personalized for the reader.

Google announced that it is shutting down the AdSense Matched content ad unit types beginning on March 1, 2022. This is due to “decreasing usage of the content promotion service” and “positive customer feedback and performance results from the ads-only Matched content ad format,” Google said.

If you do nothing all of your Matched content units to only show ads starting March 1, 2022. If you do not want that, then you need to remove the Matched content code from your pages before this change happens, Google said.