Get ready for Shopatainment Video Shopping as Entertainment
https://a16z.comWe all shop for different reasons. We shop out of necessity and utility, of course. But for some of us, shopping also evokes joy, comfort, validation, even stress relief. And it’s very possible we’ll shop as a form of entertainment.
In Asia, the powerful force of video entertainment shopping has spawned a livestream ecommerce industry akin to professional movie production. ( apparently live shopping is already an $137 billion a year industry in China )