GA App+Web Is Being Rebranded to Google Analytics 4 and Is Going to be the Default Moving Forward

Google announced that App+Web is being rebranded to Google Analytics 4. Key points

• Google Analytics 4 is now the main property type in Google Analytics. If you are creating a new property in your account, by default, it will be a GA4 property.
• You’ll still have the option to create a Universal Analytics property if needed though. ( not sure for how long)

New Features:

1. New Reporting & Navigation Improvements
2. Event Editing & Synthesis – create new events from data already collected directly within the UI
3. Cross-Domain Measurement
4. Measurement Protocol
5. Migration tools – a new setup wizard that allows you to link an existing Universal Analytics property to either a new or existing GA4 property, depending on what you select.
6. etc

Check out the post for more info on each of them.