GA App+Web Is Being Rebranded to Google Analytics 4 and Is Going to be the Default Moving Forwardhttps://www.kristaseiden.com
Google announced that App+Web is being rebranded to Google Analytics 4. Key points
- Google Analytics 4 is now the main property type in Google Analytics. If you are creating a new property in your account, by default, it will be a GA4 property.
- You’ll still have the option to create a Universal Analytics property if needed though. ( not sure for how long)
- New Reporting & Navigation Improvements
- Event Editing & Synthesis – create new events from data already collected directly within the UI
- Cross-Domain Measurement
- Measurement Protocol
- Migration tools – a new setup wizard that allows you to link an existing Universal Analytics property to either a new or existing GA4 property, depending on what you select.
Check out the post for more info on each of them.