Facebook Testing Notification to Users About Apple Privacy Changes
https://www.axios.comFacebook is testing a notification that notifies Apple iOS users about ways the tech giant uses their data to target personalized ads to them. The test is happening in light of upcoming changes to Apple’s privacy settings that will make it harder for Facebook and others to collect data on Apple users for ad targeting.
The feature asks Apple iOS users to opt-in to having their data collected, instead of asking them to opt-out. Developers forecast that only around 10-30% of users will actually opt-in to having their data collected, making it much harder for advertisers to target potential Apple customers without as much access to their data.
