Facebook Raises Concerns That iOS 14 Could Harm Its Ad Business

iOS 14 introduces a range of features to let users control which data each app can access, including clipboard notifications and also an option to disable tracking between apps. These features are already causing problems for some developers, and Facebook in particular is concerned about its ad business ahead of these changes.

It refers to a new option included with iOS 14 that allows users to disable tracking between apps. Developers use trackers to identify each user in different apps and websites so they can target advertisements based on what you access on your device. Even if users leave this option enabled, third-party apps will have to ask permission for tracking and collecting your personal data.