Chrome V85 Will Impact Google Analytics’ Ability to Report on Organic Referrals

In late August, Chrome is making user-centric privacy changes to referrer and browser-version fields. According to Google, this will impact Google Analytics’ ability to report on organic referrals from Chrome. From what I can understand Google will now rely on a list of established search engines to identify organic traffic,  from what is mentioned there I am not really sure what sort of impact this will have on the reported organic traffic, keep an eye on your analytics to see how this play out.

As part of this change, clients will no longer know the exact subversion of Chrome in Google Analytics but will still know the browser and major version number. This change impacts both Universal Analytics as well as our App + Web (beta) properties.