Chess.com Is Seeing 100,000 Sign-Ups a Day Following the Success of Netflix Series the Queen’s Gambit

Since the release of “The Queen’s Gambit” on Netflix, chess websites such as Chess.com have smashed daily membership records. In mid-November, more than 100,000 new members registered for Chess.com each day. This is roughly five times higher than average.

The website has even launched Beth Harmon bots, so that users can play a game against the series’ protagonist.

A great example of TV driving demand on the web.