Saijo George

Curated by Saijo George

Read more

friday31 Jul 2020

BuzzFeed Starts Selling Products Directly to Consumers

https://www.wsj.com

BuzzFeed has long recommended products to its audience, earning a cut of the revenue when readers click the links in its articles and buy from the sites that actually sell the goods.

The digital publisher has now introduced a standalone website called BuzzFeed Shopping that lets visitors complete purchases without going anywhere else.

Many publishers earn so-called affiliate revenue, the slice of revenue they get when they help generate a sale, by linking from product mentions to retailers that finish the transactions. But shopping directly on media sites may become more common as consumer habits change and publishers continue to seek revenue beyond ad sales.

BuzzFeed’s move was enabled partly by the relatively recent spread of checkout functionality beyond traditional e-commerce platforms to a range of websites and apps, said Nilla Ali, senior vice president of commerce at BuzzFeed, citing shopping on Instagram in particular.

General


Saijo's tl;dr marketing newsletter has a perfect balance. You are sure to get the best SEO news without being overwhelmed by them.

Man to Pay £25,000 Damages over Negative TrustPilot Review 1 - General News

Jean-Christophe Chouinard Sr. SEO Specialist Seek