Brands Are Paying Influencers Nearly 100% More Than Pre-pandemic Rates

Influencer agency The Motherhood told Marketing Brew that creators saw a 44% raise in rates from 2020 to 2021. And in the first six months of 2022, rates have already risen a further 45% on average, it said. The Motherhood, which says it works with “thousands” of influencers, got this data internally, from creators making content across platforms including TikTok, Instagram, and Facebook.