Saijo George

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tuesday9 Feb 2021

Automattic Buys Content Analytics Firm Parsely

https://www.wsj.com

WordPress VIP is buying content analytics company Parse.ly in a move aimed at boosting its customers’ access to information on how their content performs on social media.

WordPress VIP, which is owned by Automattic Inc., didn’t disclose the terms of the deal, but Automattic Chief Executive Matt Mullenweg said in an interview that the deal is Automattic’s largest by cost and revenue.

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