Apple Announcements Could Have Big Impacts On Newsletter Publishers
https://www.niemanlab.orgApple announcements could have big impacts on news publishers.
Mail Privacy Protection, a new feature that “helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.”
Open rates will now officially be useless. Mail Privacy Protection will fetch those tracking pixels not just anonymously, but also automatically — meaning that every email you send to an Apple Mail user will appear as if it’s been opened, whether or not it actually has been.
Hide My Email lets users share unique, random email addresses that forward to their personal inbox anytime they wish to keep their personal email address private.
Other changes:
- Meaningful changes to notifications that could bury your breaking news alerts on users’ screens
- Some tighter rules on privacy, one of which will change the newsletter industry forever
- A couple of interesting new ways to share news articles with friends
- A long list of changes that could make you more productive at work
- System-wide text recognition in images, opening up lots of possibilities for research
- A few improvements that could make your videos sound and look better
