AMP Pages Now Support Granular Consent

Website consent lets users specify how their data can be collected and shared. Such consent comes in two main forms. Global consent allows users to make a single consent decision for a website. For example, they could either agree to allow certain categories of cookies or request that they be blocked. AMP has supported global consent for some time via its <amp-consent> component.

In contrast, granular consent allows users to make a set of consent choices for a website. For example, a user might permit a site to use analytics and to collect performance data, but they might disallow marketing cookies.

Now, <amp-consent> supports both granular and global consent! To learn more, check out the documentation.