Amazon Will Now Let You Create Your Own Streaming Service Using Twitch Technology

Amazon has announced today the launch of a new tool called Interactive Video Service (IVS) — which harnesses the same technology as Twitch to enable business owners to add personalized live video to their mobile apps (iOS and Android) and websites.

Amazon launched IVS — intended for businesses who want to incorporate live video without investing in a whole streaming infrastructure — through its Web Services subsidiary, which provides cloud computing platforms to individuals, companies, and governments.