Amazon Warns U.K. Sellers About Big Brexit Changes

Unsurprising for some but surely a shock for others today as Amazon has announced that due to Brexit on the 1st January 2021 the UK’s FBA operations will be separated from the rest of Europe.

This means that any sellers that utilised the EFN (European Fulfilment Network) or Pan-European FBA that these benefits that they had access to will be coming to an end.

This will be a huge blow to certain Amazon sellers in the UK who utilise EFN and P-E FBA as they are going to see a huge part of their online audience disappear from the 1st January 2021.

All of this is due to ongoing impact of Brexit and that from the 1st January 2021 there will exist a customs border between the UK and the rest of Europe adding an extra layer of complexity for products moving between the two entities.

This isn’t just an issue for UK and European sellers but could affect US sellers too. As the UK and Germany are some of Amazon’s largest markets, there are many US sellers who have utilised the collective European market and fulfilment network to sell their products across the EU including the UK.